Your membership organization can
be more efficient
"I'm
a bit
of a research junkie," explains
Fast Chamber's Kyle
Sexton (pictured above). "There are no new ideas under the sun, and there is
much to learn from other industries. Applying proven
methods of packaging and selling to membership organizations
can make us more nimble and efficient."
more...
OK, Steal My Marketing...
Joan Testa has been telling her clients about
one of my marketing brochures from 2004.
Sooo many
chambers have been asking for it, I just might start using it again!
2004 Flyer
|
2005
Flyer |
2006 Tiers Brochure
Criteria for Evaluating Member
Database Software
Someone went to the trouble of listing all of the different
areas on which membership database software vendors should be
evaluated.
Guess who?
Quantify the Value of Your
Membership - Learn How
Putting a dollar value on your membership benefits is the
first step in adding value to your organization. It's
simple: Price and value are closely linked.
Handout: [pdf]
How to Quantify a Basic Membership
Video:
Demonstration of "How to Quantify a Basic Membership"
Big Boxes and Chain Stores
Handout:
How National Chains Are Affecting Your Chamber
Article:
Breaking Down the Big Boxes
Your Favorite Ideas are Here
We recorded some of the best idea sessions around...
45 Ideas from ACCE
Convention 2007, Sacramento
40 Ideas from ACCE Sales Conference 2008, Atlanta
Doug Holman is the king
of sales-team development
for
chambers of commerce and other membership organizations.
Knowledge- able
and experienced, Doug's company, Platypus Group, can convert your membership department
into a more functional, systematic and predictable function of
your organization. Meet the
Contributors